Social Media Comedy

http://www.penn-olson.com/2009/12/08/6-hilarious-social-media-motivational-posters/

Pepsi Chooses Social Media over Super Bowl Ad

This is huge! Everyone knows how Super Bowl ad space has been considered prime real estate for years. The cost of the ads alone proves this point. How will such a major brand's decision not to advertise during the Super Bowl affect the future of TV ads? Perhaps the cost to advertise will be reduced? What do you think? Check it out: Pepsi picks social media over Super Bowl ads.

4 Ways to Make a Fool of Yourself on Twitter

4 Ways to Make a Fool of Yourself on Twitter

Social Media Marketing: Narrow the Gap Between Perception and Reality

Take the Brand Perception Snap Shot quiz now:

• What five words do you use to describe your brand today?
• What five words do your customers use to describe your business today?
• What five words do you WANT your customers to use to describe your brand?

From Build Your Brand, Build Your Business

Small Business Internet: Marketing Harsh Cold Facts

Attention small business owners! You need to be where your customers are because your competitors are already there.

5 reasons why small business should embrace social media.

The Importance of Social Media Marketing for Small Business Owners

The world has changed yet there are still many small business owners who haven't accepted this change. It is time for everyone to jump on the bandwagon so as not to be left out in the cold. Mike Clough from America's Best Business Practices wrote a great article with tons of insight:  How Important is Social Media in a Marketing Plan?

Consumers Today are Vastly Different Than Consumers of Yesterday

In the article, Consumers Demand Engagement, the author speaks about the changed consumer. 

Consumers today want to be engaged and involved and marketing is adapting more social strategies to meet these challenges and needs of this new breed of consumer.

The Effect of Mobile Marketing and Social Media Marketing on Brands

Brands have lost control of their identity and they will never regain it.

The Lines between Traditional Marketing and Social Media Marketing Overlap

A research from a national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found:

• 89% read blogs
• 65% go to social media sites such as Facebook and LinkedIn
• 52% use Twitter or similar services
• 61% use Wikipedia

Read more about how social media marketing is entering the traditional marketing model.

What Social Followers Want - eMarketer

What Social Followers Want - eMarketer

It's All About Relationships

When I first decided to get involved with Internet Marketing I was concerned about my lack of technical knowledge and asked the advice of a former co-worker who was very techno-savvy.  He assured me that I had what it took to succeed by pointing out that Internet marketing and social media marketing are more than 80% about relationships and that is one of my strengths.  He was right. Connecting and interacting with your target market on various levels is paramount. 

Read New Social Media Connections Could Equal New Opportunities for more information about the importance of making and keeping connections.

Another example of how social media can affect brands

HubSpot's post Why Pampers' Diaper Fail is a Lesson in Marketing Transparency proves once again how social media can affect brands.  Pampers made a decision to release their new product Dry Max diapers in the old "Cruisers" packages two months before they launched their marketing campaign.  They made this decision because distribution was slow and many of their prospects wouldn't have access to the diapers until later. So rather than announcing their new product, they just released it and experienced some social media backlashing on various social networking sites as well as at PampersVillage.com. I am sure that Pampers will recover from this situation but it serves to further illustrate the power of social media.

The 10 Stages of Social Media Business Integration

A great post by Mashable on how to integrate SMM into your overall marketing strategy.  Read the step-by-step process with great graphics here.

Still Not Sure if You Should Use Social Media Marketing?

Whether or not to get involved in social media marketing and if so, to what extent, can be a difficult decision for small business owners to make.  Take a look at 20 Goals for Business Social Media Use to help you decide.

Twitter Traffic Technique #3 - How to Leverage Twitter to Feed Your Blog Tons of Traffic

Get some very helpful Twitter tips from Jeff Herring here.

The Power and Influence of Press Release Marketing to Promote Your Brand

What is a press release? It is the dissemination of information or the communication of something newsworthy to the press. At least that was the traditional definition of a press release. Today, we have the ability to reach a huge audience via the Internet. Would it be beneficial for a member of the press to help promote our product or service? There is no question that it would be. But while we wait for someone from CNN to knock on our door, we can create our own press and distribute it widely on the web for maximum brand exposure.


Has your company done anything “newsworthy” lately? Have you improved or added a product line to your business? Have you moved to larger more accessible headquarters? Have you added a noteworthy member to your staff? Are you just starting out and want to announce the launching of your brand and/or website? Read full article here.

Social Media Marketing ala Einstein!

Who can argue with scientific method?  Tamsen McMahon in her article "Six (scientific!) steps to social media success" approaches social media marketing scientifically. 

Great article - read here.

The Importance of Internet and Social Media Marketing for Small Business Owners

The power and influence of social media marketing is so great, it is hard to believe that not every business owner is embracing it.  The fact that it takes time to develop and time to see the rewards of your investment make it difficult for many small business owners to be able to embrace it.  Devising a clear, well-thought out strategy is the first step in starting a social media campaign.  "How to run a B2B Social Media Campaign" does a great job in describing how you should plan before you dive in.  Read full article here.

How Twitter changed our lives in 2009

The power of Twitter.  Was there ever any doubt? Read article here.

Attention small business owners!  Are you tweeting yet? 

If not, what are you waiting for?  If not, read about what you are missing out on here.