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Small Business Internet Marketing: Another example of how social media can affect brands

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Another example of how social media can affect brands

Small Business Internet Marketing: Another example of how social media can affect brands

Saturday, January 23, 2010

Another example of how social media can affect brands

HubSpot's post Why Pampers' Diaper Fail is a Lesson in Marketing Transparency proves once again how social media can affect brands.  Pampers made a decision to release their new product Dry Max diapers in the old "Cruisers" packages two months before they launched their marketing campaign.  They made this decision because distribution was slow and many of their prospects wouldn't have access to the diapers until later. So rather than announcing their new product, they just released it and experienced some social media backlashing on various social networking sites as well as at PampersVillage.com. I am sure that Pampers will recover from this situation but it serves to further illustrate the power of social media.

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