Help Tor the Non-Techies Like Me

I just found this great site for testing your HTML code: http://www.jmarshall.com/easy/html/testbed.html. If you are writing articles, some sites require you to use basic HTML code. If you want to make sure your links will appear correctly in your article,  you can use this tool - it really works!

Consumers Today are Vastly Different Than Consumers of Yesterday

In the article, Consumers Demand Engagement, the author speaks about the changed consumer. 

Consumers today want to be engaged and involved and marketing is adapting more social strategies to meet these challenges and needs of this new breed of consumer.

Literate or Illiterate?

Do you know the difference between There/They’re/Their? Read Can You Right Write? 10 Common Writing Mistakes to Avoid to check your literacy status. 

I am sure we have all, including me, have made some of these mistakes, but by accident. 

Unfortunately, many truly don't know the difference.

Article Marketing For Small Business Owners: Promote Your Brand

Today’s economic climate and competitive market make it more difficult for small business owners to prevail. Marketing efforts need to be finely tuned and precisely targeted for maximum benefit. The Internet allows the “little guys” to play in the same playgrounds as their larger counterparts. These playgrounds are in the form of social networking sites, forums, article sites, and various other business networking platforms. The amount of ground the Internet covers is immense and can be intimidating. But if the small business owner is able to narrow down and fine-tune their target niche, they can focus their time and energies on only the most relevant and valuable sites for their specific target audience. Read full article here.

Top 25 Article Directories and Free Content Sites Ranked by Alexa and PageRank

Top 25 Article Directories and Free Content Sites Ranked by Alexa and PageRank

Why do I need to do Internet Marketing?

It amazes me with the year 2010 almost here, that there are still professional business owners who don’t understand the power of the internet, so when I came across an article by a gentleman named Nigel Peck, I couldn’t resist quoting his witty commentary:

"There is a common misconception amongst many people with regards to Web Sites and it is that as soon as you have a Web Site people will start looking at it, and therefore it will attract new business. This is not true.

My answer to this is always the same 'When you get a telephone does it start ringing?’ I won't insult you with the answer to that one. A Web Site is like anything else, for people to look at it they've got to know it's there first."

I read somewhere that even if a business owner truly doesn’t see the need for Internet marketing, just the fact that competitive companies in the same industry do have a web presence, in and of itself, is reason enough to make darn sure you are on the web too.

Seems pretty obvious yet it isn’t so obvious to many people. I have actually personally had a conversation recently with someone who wanted to write and distribute a newsletter. I am a big fan of newsletters, having run a non-profit association for years. It was my number one way of communicating with our membership on a monthly basis. I asked for contributions from members, ran “member of the month” contests and shared industry-relevant information as well as association news. So I definitely agree that newsletters are a great resource. However, this person I was conversing with, when asked how he would distribute his newsletter, responded with “there will be a sign-up form on my website.” Sounds great. Now how are people going to get to the website? He didn’t have an answer to my question. He didn’t understand or agree with the importance of Internet marketing. Good luck to him getting his newsletter out.

Then there are those entrepreneurs who do recognize the importance of Internet marketing but might not have the luxury of time or the resources available. New Horizons 123 was created with this population in mind. Baby steps for small businesses.

New Horizons 123