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Small Business Internet Marketing: Marketers Need to Understand the Power of Viral Videos

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Marketers Need to Understand the Power of Viral Videos

Small Business Internet Marketing: Marketers Need to Understand the Power of Viral Videos

Tuesday, February 9, 2010

Marketers Need to Understand the Power of Viral Videos

Green Buzz Agency is a strategic digital media company specializing in high quality Video Production Services.

"Organizations approach us wanting an online video presence, and typically choose the path of Client Testimonials, Product Demos, or something similar. Those are great choices, but the road less taken to brand loyalty is the Viral Video. WHY VIRAL VIDEOS?

1. Youth is still the magic demographic for marketers, and news flash, this generation of young people watch way less television than generations before. Millenials are too busy watching videos on YouTube. They typically don’t care who made those videos, or if they have an agenda, as long as the video is entertaining. If your company wants to boost its coolness factor while making a great first impression, then it is hard to ignore the viral video format.

2. They are cheap to produce. At least compared to other formats of online video or television. Weigh the cost of making a slick TV commercial with actors, a set, props, a big crew, and the ad time needed to air it versus twenty-five or so viral videos. Out of that large group of videos maybe you decide six will have a holiday shopping season theme, three a St. Patrick’s Day theme, and so on. This means you make a viral video whenever you want, which leads to the next point.

Read Marketers Need to Understand the Power of Viral Videos to find out more reasons why your business should use viral videos as part of your marketing strategy.

Thank you to Tod Plotkin for sharing his blog and valuable information.

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