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Small Business Internet Marketing: Branding as a Promise

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Branding as a Promise

Small Business Internet Marketing: Branding as a Promise

Monday, February 8, 2010

Branding as a Promise

A Brand is a Promise discusses the importance of making sure brands follow through on their promises. Greg Satell says: "Great companies build great brands by valuing their customers and wanting to make their lives better in some way". Read this post to see examples of big brands that hold true to their advertising promise. 

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