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Small Business Internet Marketing: Sales and Marketing Playing in the Same Sandbox

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Sales and Marketing Playing in the Same Sandbox

Small Business Internet Marketing: Sales and Marketing Playing in the Same Sandbox

Friday, February 12, 2010

Sales and Marketing Playing in the Same Sandbox

What the Heck is Sales 2.0 (& Why Should I Care)?   This post is written by Nigel Edelshain, CEO of Sales 2.0 (LLC) with a good sense of humor and relevant user-friendly analogies.

Sales and marketing DO play in the same sandbox, but as marketing opens the door - sales needs to "close" it and the deal.  He points out the ultimate requirement is the use of effective sales tools/strategies for best bottom line results.

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