How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million

by Rachelle Money, 27 August 2009

Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”. Read full story here.