Sales and Marketing Playing in the Same Sandbox

What the Heck is Sales 2.0 (& Why Should I Care)?   This post is written by Nigel Edelshain, CEO of Sales 2.0 (LLC) with a good sense of humor and relevant user-friendly analogies.

Sales and marketing DO play in the same sandbox, but as marketing opens the door - sales needs to "close" it and the deal.  He points out the ultimate requirement is the use of effective sales tools/strategies for best bottom line results.