Don't Believe Everything You Read

There is so much information on the Internet that it is oftentimes difficult to know where to focus your attentions or how to know what is true.  Greg Satell in his post "The Importance of Paying Attention" brings out how both on and off the Internet, it is important to "pay attention" and read entire reports, don't just believe something is true because everyone says it is, and to check out your facts.  He tells it like it is!  Read his article from Digital Tonto here.

The Importance of Branding in the Digital Age

Many believe that brands will become less important as digital technology marches onward. They will surely be disappointed.
In fact, it is likely that branding will become more important in the digital age. With more media and more brands, consumers have to more to filter out. In order to cut through the clutter, marketers will have to work harder to build brands that inspire loyalty. Read full post here.