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Small Business Internet Marketing: What is Your USP?

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What is Your USP?

Small Business Internet Marketing: What is Your USP?

Monday, January 25, 2010

What is Your USP?



Mitchel Harper in What's Your USP and Why Should I Care? talks about the same concept that Seth Godin does in Why you, why now? but it is important enough to repeat.

The bottom line for any businesses' potential consumers always boils down to why should they purchase YOUR brand and why should they do it NOW? 

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1 Comments:

At January 30, 2010 at 5:51 AM , Anonymous Anonymous said...

Branding is the draw of many products depending on the category of the product.In developing a brand, it’s tempting to appeal to as many people as possible. You can do it across a venue that draws the mass market such as via the Internet.I've been successful in this venue as people today have little time on their hands. It is easier and certainly convenient to seek, find and purchase through the internet in this market. TF

 

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