Bridging the Gap: Traditional Advertising & Social Media Marketing

Traditional advertising and social media marketing, the leaders and buzz generators in advertising and marketing arenas. Traditional advertising is reaching the masses in and outside of their home through targeted messages where you tell them how you will solve their problem and how your product or service will increase their quality of life. This is very effective when reaching your target and they are convinced that they need what you are selling. Social media is creating a presence online, finding your target, and letting them know you are there. Sort of a little nod of the head from the other side of the room so they know you are there. Those that see you, trust you or do know you, become a follower or a fan and have welcomed you into their community. They have opened the door to interact and build a relationship with them.  Read full article here.