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Small Business Internet Marketing: Digital Marketing Strategy Development: 12 Common Problems

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Digital Marketing Strategy Development: 12 Common Problems

Small Business Internet Marketing: Digital Marketing Strategy Development: 12 Common Problems

Monday, January 4, 2010

Digital Marketing Strategy Development: 12 Common Problems


This is a great article about common problems organizations face when trying to integrate a digital marketing plan into their overall marketing strategy.  The following two points in particular, although in theory are good ideas, in practice might lead to unemployment:

"4. Placating executives by executing their bad ideas

If this is happening to you – stop, now. No one wins when you’re creating things merely because someone up top is forcing down a one off idea here-and-there they feel might work (especially if they have limited experience with digital marketing). If it doesn’t play into the strategy, it doesn’t matter who it comes from. If you see this happening put a stop to it. No one wins when resources are drawn away from a winning path to placate bad ideas of the king. If the emperor has no clothes, say it – if you’re that valued you’ll be respected for it.

5. Having to dumb things things down for the team

If you have to consistently do this, you need a new team. There are far too many others fluent enough in modern marketing strategies, it’s unnecessary to waste time doing this. If you have to dial down ideas for internal comprehension, it means your competition is already running circles around you."

Read full article here.

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