SEO and social media 'beat banner ads'

30/11/2009 Social media and search engine tactics are better at engaging customers than banner advertising, experts have advised (Andy Carter)

Engaging potential customers through social networking sites is far more effective than simply waiting for them to click through on a banner advertisement, it has been claimed.

Citing the results of several recent studies, PR agency Punch Communications has concluded that online marketers are now broadening their efforts as traditional click through advertising becomes less effective.

In particular, the more savvy online companies are making use of the potential of social networking sites to both improve customer relations and to provide consumers with relevant information they may be interested in and which may boost sales. Read full article here.